انگلیسی؛ بازاریابی سبز و اثر آن بر مدیریت زنجیره تأمین

Abstract:      

Green marketing and
green supply chain have been drawing the attention of both academics and
practitioners in the recent decade. However, no holistic framework has been
developed on how to build green industrial brands and industrial corporate
brands. Whether or not sustainable/green supply chains can be integrated with
green industrial marketing in building greener organizations and industrial brands
is still unclear. In addition, little is known on the factors on green new
industrial product development or how green new industrial products are adopted
by organizations. Furthermore, we know little of whether and how green supply
chain enables green newindustrial product development. This special issue aims
at reflecting themost recent advances on green industrial marketing,
green/sustainable supply chains and their interplay in green industrial
branding, and to explore future research directions. The guest editors hope
that the solicited papers can provide insights on the impacts of sustainable or
green supply chains on marketing theory in industrial and business-to-business markets.

 Keywords:      Sustainability,
Green marketing, Green supply chain, Industrial marketing

Author(s):      Hing Kai Chan, Hongwei He, William Y.C. Wang

Source:           Industrial Marketing Management 41 (2012) 557–562

Subject:         مدیریت بازاریابی

Category:      مقاله مجله

Release Date: 2012